Case Study: Federated Hermes boosts relevance and engagement with Big Spaceship’s "Vetting for a volatile world" campaign

Federated Hermes boosts paid search CTR by 87% with Big Spaceship

Federated Hermes, a financial services firm, faced the challenge of being perceived primarily as a staid money market fund company despite having a broader offering. They had low target awareness and needed to reposition themselves as relevant and capable of delivering on client mandates in the current volatile US market. They partnered with the vendor Big Spaceship to address this.

Big Spaceship developed a campaign that centered on the universal truth of Federated Hermes's rigorous investment vetting process, equating it to the stress tests used in other industries like automotive crash testing. This multi-platform campaign used dramatic video, DOOH, paid social, and display ads to make the firm's discipline tangible. The solution from Big Spaceship drove significant results, including an 87% increase in paid search CTR versus industry benchmarks, a 33% increase in website visits, and triple the engagement compared to their previous campaign.

Federated Hermes