Case Study: Dropbox boosts social engagement and video views with Big Spaceship

Dropbox boosts engagement 36% with Big Spaceship

Big Spaceship partnered with Dropbox to address the challenge of evolving the brand's social media presence. Dropbox, with 700 million users, needed to move beyond its perception as a file storage utility and prove to creative professionals that it deeply understood modern creative collaboration and workplace culture.

As the Social Agency of Record, Big Spaceship reimagined Dropbox's social identity with a strategic playbook and content system designed to be human and relatable. This involved creating platform-native content that reflected real workplace truths, balancing evergreen moments with cultural events. The solution delivered significant results, including a 36% average engagement increase per post and a 6x increase in video views.

Dropbox