Case Study: Chase achieves 71% engagement at the US Open with Big Spaceship

Chase drives 71% attendee engagement at the US Open with Big Spaceship

The customer Chase needed to break through the crowded sponsorship space at the US Open and encourage more attendees to sign up for its Chase Pass. To achieve this, the vendor Big Spaceship was tasked with creating a fresh and flexible visual language to unify all fan experience touchpoints.

Big Spaceship developed a new visual identity and playful tone to amplify the Chase Pass benefits, which was applied across booths, kiosks, the Chase Lounge, and mobile charging stations. This elevated, fomo-inducing experience resulted in a 71% engagement rate among attendees, a 12% participation increase, and a $5.4 million increase in revenue for Chase.

Chase