Case Study: Adobe boosts social engagement and brand relevance with Big Spaceship

Adobe boosts engagement 95% with Big Spaceship

The customer Adobe faced the challenge of building distinct social media voices for its diverse product portfolio, including Express, Acrobat, and its Education offerings, to resonate with unique audiences while maintaining overall brand consistency. The vendor Big Spaceship was engaged to revitalize this social media presence.

Big Spaceship developed tailored content strategies for each Adobe product, creating Gen Z-focused content for Express, establishing Acrobat as a "funny work bestie" for millennials, and providing practical resources for educators. This solution led to a significant measurable impact, including over 12.5 million total interactions and a 95% boost in engagement on timely cultural content, successfully elevating awareness with Adobe's key target demographics.

Adobe