Case Study: WNC Health Network achieves coordinated regional disaster response with Big Sea

WNC Health Network engages nearly 1 million people with Big Sea

WNC Health Network, a nonprofit focused on community health in western North Carolina, faced an unprecedented challenge after Hurricane Helene devastated the region. With communication infrastructure down and 22 counties needing a cohesive strategy, their challenge was to create a unified emergency response to provide crucial public health information and resources. Big Sea collaborated with them on a digital campaign to address this.

Big Sea implemented the WNC Ready campaign, a strategic initiative that delivered tailored safety guidelines and aid resources through digital platforms like Meta and YouTube. This data-driven approach fostered seamless collaboration across the region, engaging nearly 1 million people. The results set a new national standard for disaster response, demonstrating the power of regional collaboration.

WNC Health Network