Case Study: Volunteers of America Southeast boosts subscribers and online giving with Big Sea

Volunteers of America Southeast boosts online giving 112% with Big Sea

Volunteers of America Southeast, a nonprofit serving rural communities, faced challenges with low brand recognition, misaligned content, and disconnected digital tools that hindered its donor engagement and storytelling efforts. They partnered with the digital agency Big Sea to implement a comprehensive marketing strategy using HubSpot to address these issues.

Big Sea developed a donor-centric strategy involving SEO-driven content, email automation, and impactful storytelling. This solution led to an 88% increase in new subscribers, a 112% rise in online giving, and a 48% growth in first-time donors, significantly amplifying the organization's voice and impact.

Volunteers of America Southeast