Case Study: The Recycling Partnership boosts Google search visibility with Big Sea

The Recycling Partnership reaches #1 rankings and 12,700 visitors with Big Sea

The Recycling Partnership, a national nonprofit, faced the challenge of improving its online visibility in a saturated market. They partnered with Big Sea, who employed strategic SEO and content marketing services to help the organization rank higher for essential keywords related to their circular economy and recycling initiatives.

Big Sea implemented a data-driven solution that involved in-depth keyword research, the creation of optimized pillar page content, and the management of a Google Ad Grant. This strategy resulted in the client achieving the #1 position on Google for top priority keywords and a significant increase in web traffic. Big Sea's work utilized over $117,000 in free advertising, delivering 12,700 website visitors and a 9.1% click-through rate.

The Recycling Partnership