Case Study: Tampa Bay History Center improves website navigation and content management with Big Sea

Tampa Bay History Center boosts ticket sales and web traffic with Big Sea

The Tampa Bay History Center, a regional history museum, needed to make its online resources more accessible and improve its website's user experience. Their WordPress site was difficult to navigate, and important assets like their research center were not easily found from the homepage. They partnered with Big Sea for a website redesign focused on information architecture and content governance.

Big Sea restructured the website to be more intuitive, developed new modular WordPress templates for easier page creation, and established content governance procedures. This solution led to a significant increase in web traffic and ticket sales for the Tampa Bay History Center, while also decreasing the website's bounce rate.

Tampa Bay History Center