Case Study: Stetson University College of Law grows qualified applicants with Big Sea's targeted marketing

Stetson University College of Law boosts admit-to-deposit rates 7+% with Big Sea

Stetson University College of Law, Florida's first law school, faced the challenge of attracting a larger and more qualified pool of applicants amidst a shrinking national market. Their existing email marketing was not delivering the needed quantity or quality of leads. They partnered with vendor Big Sea for a digital marketing strategy focused on content marketing and conversion optimization.

Big Sea implemented a persona-driven strategy built on segmented email campaigns, targeted landing pages, and a robust content calendar to establish Stetson's thought leadership. This solution included creating keyword-rich blog content and introducing video marketing. The results were a stronger applicant pool within one cycle, including a 73% increase in new monthly contacts, a 2.7% rise in applicant LSAT scores, and a 10.42% click-to-submission rate on calls-to-action.

Stetson University College of Law