Case Study: Outright International grows global advocacy and donor engagement with Big Sea

OutRight International wins 2 Anthem Awards with Big Sea

Outright International, a leader in global LGBTIQ human rights advocacy, faced a challenge in using its digital presence to consistently attract and convert new individual donors to support its ambitious growth goals. The nonprofit partnered with Big Sea for a full-stack marketing partnership to design and execute an integrated digital marketing strategy that would increase visibility and build trust with international audiences.

Big Sea implemented a layered, long-term marketing strategy built for agility and impact, using its Vision + Velocity model. The solution included developing annual campaign strategies, building a year-round content system, and executing across paid media and lead generation. This work earned a Gold Anthem Award while expanding Outright International's reach, deepening engagement, and driving vital fundraising.

OutRight International