Case Study: National Policing Institute drives consulting growth with Big Sea

National Policing Institute boosts consulting sales meetings 2,400% with Big Sea

The National Policing Institute, a nonprofit dedicated to excellence in policing, needed a strategic partner to maximize their use of HubSpot and transform their fragmented marketing and fundraising operations. Their challenges included underutilized ad grants, inconsistent social media, and a lack of a unified strategy connecting their content and communications.

Big Sea implemented a comprehensive solution, acting as a fractional CMO and providing a full production team to overhaul NPI's content, email, and lead generation infrastructure within HubSpot. This strategic partnership enabled a major pivot to a fee-for-service model. The results managed by Big Sea included a 2400% increase in consulting sales meetings, a 111% increase in qualified deals, and a 100% increase in Google Ad Grant budget utilization.

National Policing Institute