Case Study: Mote Marine Laboratory & Aquarium builds a scalable, mission-driven website with Big Sea

Mote Marine Laboratory & Aquarium scales a digital ecosystem for 350,000 annual visitors with Big Sea

Mote Marine Laboratory & Aquarium, a major marine science institution and aquarium, faced the challenge of creating a website to serve its highly diverse audiences, including researchers, donors, and visitors. They needed a digital platform that could balance these complex needs while integrating new systems for ticketing and digital asset management. They turned to digital agency Big Sea to strategize, reorganize, and re-platform their website.

Big Sea implemented a discovery-first strategy, conducting extensive workshops and analysis before designing a new WordPress website with a modular system. The solution provided flexible, human-centered design for easy content governance and integrated key systems like the Terentia DAM. The result is a robust digital ecosystem that serves all of Mote's distinct audiences, supports both revenue and philanthropic goals, and provides a scalable platform for the institution's future growth.

Mote Marine Laboratory & Aquarium