Case Study: Metropolitan Ministries boosts online fundraising with Big Sea

Metropolitan Ministries boosts online fundraising 250% with Big Sea

Metropolitan Ministries, a nonprofit organization, faced stagnant online donations and a heavy reliance on direct mail, causing them to fall behind competitors. They partnered with the vendor Big Sea for a comprehensive digital strategy to revitalize their donor acquisition, marketing, and fundraising efforts.

Big Sea implemented a multi-channel paid media campaign and a complete website redesign to streamline the donation process and improve storytelling. This solution led to a 250% increase in online fundraising since 2019, closed the awareness gap with their top competitor to under 4%, and grew the portion of donations worth $500 or more to 50%.

Metropolitan Ministries