Case Study: ChooseU builds a bold new brand and website with Big Sea

ChooseU launches 9 new programs after rebranding with Big Sea

ChooseU, a national nonprofit focused on racial equity and economic mobility, faced the urgent challenge of rebranding after separating from its parent organization. They needed a new name and a complete visual identity on an extremely tight, non-negotiable timeline. They partnered with vendor Big Sea for strategic design, marketing, and rebranding services to accomplish this complex task.

Big Sea implemented a collaborative strategy that included intensive workshops, stakeholder surveys, and a rigorous logo development process to build a fresh, impactful identity for ChooseU. The results were a powerful new brand and easy-to-follow guidelines that allowed ChooseU to quickly establish a strong market presence. Following the rebrand, ChooseU successfully launched nine new programs with corporate and community partners and initiated a new career exploration workshop.

ChooseU