Case Study: Alexander Orthopaedics achieves 160% more online appointment requests with Big Sea

Alexander Orthopaedics boosts online appointment requests by 160% with Big Sea

Alexander Orthopaedics, a multi-location orthopedic care center in Tampa Bay, faced a significant challenge with its online visibility. Despite offering premier services, a lack of keyword-optimized content and patient testimonials on their website caused them to rank poorly in search results, hindering their ability to generate new patient appointments. They partnered with digital marketing vendor Big Sea to address this.

Big Sea implemented a comprehensive content and SEO strategy, creating a network of informative pages and blog posts based on extensive keyword research and interviews with the practice's surgeons. This was complemented by a monthly video production program featuring patient testimonials and social media clips. As a result of Big Sea's efforts, Alexander Orthopaedics saw a 160% increase in online appointment requests, a 555% increase in top 10 keyword rankings, and substantial growth in organic traffic over an eight-year partnership.

Alexander Orthopaedics