Case Study: Vast Coworking Group achieves stronger brand consistency and franchise growth with Big Red Jelly

Vast Coworking Group boosts inbound leads 62% with Big Red Jelly

Vast Coworking Group, a major coworking franchise company, faced challenges with a confused brand identity and a lack of cohesion across its distinct franchises, which included Office Evolution, Venture X, and Intelligent Office. This inconsistency made it difficult to present a unified front and limited marketing efforts. To address these issues, they partnered with vendor Big Red Jelly for a comprehensive strategy involving branding, content, and growth planning.

Big Red Jelly implemented a multi-step solution that included revamping the brand identities for each franchise, creating targeted marketing assets, and auditing franchise websites. This strategy established a clear brand hierarchy and consistent messaging. The results included a 62% increase in inbound leads through marketing automation and a 4x increase in marketing and sales efficiency, successfully positioning Vast Coworking for continued growth.

Vast Coworking Group