Case Study: Tau Kappa Epsilon modernizes its digital ecosystem with Big Red Jelly

Tau Kappa Epsilon modernizes 240+ chapter website with Big Red Jelly

Tau Kappa Epsilon, a major collegiate fraternity with over 240 chapters, faced significant challenges with its outdated digital infrastructure. Its antiquated custom-built website and legacy Patriot CRM system were difficult to maintain and failed to effectively communicate the organization's modern mission to students, parents, and alumni. The fraternity partnered with Big Red Jelly for a complete digital transformation to overcome these barriers to growth and perception.

Big Red Jelly executed a multi-faceted solution, beginning with a new messaging strategy focused on leadership development. They then built a modern, scalable enterprise WordPress website and engineered nearly 100 custom API integrations to connect it with the legacy Patriot CRM. This new digital ecosystem now serves as a central hub for the organization, supporting over 240 dynamic chapter pages. The project successfully migrated the site while protecting its SEO value, resulting in a robust platform that accurately reflects Tau Kappa Epsilon's century-old legacy.

Tau Kappa Epsilon