Case Study: Summerfield Retirement achieves a modern, trust-building brand and website with Big Red Jelly

Summerfield Retirement transforms brand and website in 2 phases with Big Red Jelly

Summerfield Retirement, a locally owned assisted and independent living community, faced the challenge of an outdated and difficult-to-navigate website that failed to reflect their warm, care-driven culture and was ineffective at generating leads. They partnered with Big Red Jelly for a comprehensive brand and digital transformation to create an online presence that matched the quality of their in-person care.

Big Red Jelly implemented a two-phase solution, beginning with a new unified brand strategy followed by a modern website redesign. The new site featured a simplified user experience, conversion-focused tools like interactive floor plans and booking software, and fresh visual content. As a result, Summerfield Retirement now has a high-performing website that clearly communicates its values and empowers potential customers to convert, with Big Red Jelly providing ongoing marketing support.

Summerfield Retirement