Case Study: Strawberry Bay Reclaims Rustic Charm and Boosts Booking with Big Red Jelly

Strawberry Bay achieves 100% visual consistency with Big Red Jelly

Strawberry Bay, a family-owned marina and Utah institution, faced the challenge of a brand and website that no longer reflected its rustic, authentic identity. Their online presence was confusing and lacked crucial online booking, while their aesthetic had drifted toward an off-brand, generic resort look. They partnered with Big Red Jelly for a comprehensive branding and website redesign to reclaim their nostalgic charm and modernize their digital infrastructure.

Big Red Jelly implemented a full brand refresh and built a high-performance WordPress website with integrated online booking. The solution included a new nostalgic visual identity, a streamlined mobile-first site, and a complete brand activation across merchandise and print materials. As a result, Strawberry Bay achieved 100% visual consistency across all assets and a streamlined 3-click path to booking, allowing them to compete with larger resorts while strengthening their unique, hometown appeal.

Strawberry Bay