Case Study: Patriot Growth Insurance Services unifies 100+ agencies with Big Red Jelly’s modern brand refresh

Patriot Growth Insurance Services unifies 100+ agencies under one brand with Big Red Jelly

Patriot Growth Insurance Services, a national insurance platform comprising over 100 acquired local agencies, faced a significant branding challenge. They needed to unify these agencies under a single modern brand without losing their local community trust. Their name, "Patriot," carried unwanted political connotations and their existing identity felt cold and corporate. They partnered with the branding firm Big Red Jelly to undertake a strategic rebrand.

Big Red Jelly reframed the meaning of "Patriot" around community and neighbors instead of politics, creating a new name story. They developed a modern yet warm visual identity, including a new logo and a scalable brand system with an interactive style guide. This system was designed to work for both national campaigns and local agency materials. The rebrand successfully united the over 100 agencies under a cohesive national identity, freeing Patriot from its previous corporate and politically-loaded perception and providing room for future growth.

Patriot Growth Insurance Services