Case Study: FEdUp Group Achieves Audience Growth and Lead Conversion with Big Red Jelly

FedUp Group boosts website sessions 677% with Big Red Jelly

FedUp Group, a financial planning service founded by a former IRS professional, faced the challenge of repositioning its brand to expand from its established federal employee audience into the civilian market. They partnered with the vendor Big Red Jelly to address unclear positioning, inconsistent thought leadership content, and an unoptimized website that was failing to convert trust into action for this new demographic.

Big Red Jelly implemented a comprehensive solution that included a complete messaging transformation, a user-centric website redesign, and a targeted growth strategy focused on SEO and LinkedIn thought leadership. This approach successfully bridged the two financial worlds, allowing FedUp Group to capitalize on new opportunities. The results included a 677% boost in website sessions, the growth of a LinkedIn following to over 950, and the production of over 20 top-of-funnel blog posts.

FedUp Group