Case Study: eUnify breaks away from look-alike branding with Big Red Jelly

eUnify launches a standout HOA brand in 11 weeks with Big Red Jelly

eUnify, a provider of all-in-one HOA management software, faced the challenge of having a brand and website that were indistinguishable from its competitors, relying on the same blue-and-green color palette. Their outdated Wix site undersold their complex product, attracted the wrong type of leads, and failed to communicate their strengths in personal customer service. The hesitant leadership team initially approached Big Red Jelly for a modest refresh rather than a full rebrand.

Big Red Jelly implemented a competitor-driven rebrand, creating a bold new color palette intentionally avoiding blue and green. They developed a new brand identity focused on eUnify's high-touch service and built a new website with a mega menu to simply organize dozens of features. The project was completed in 11 weeks, resulting in a distinct brand that clearly stands out in its category. Following the successful launch, eUnify immediately entered an ongoing growth partnership with Big Red Jelly for CRM, paid ads, and SEO.

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