Case Study: Buffalo’s Best Roofing and Concrete achieves a unified brand and more qualified leads with Big Red Jelly

Buffalo’s Best Roofing and Concrete reduces wasted ad spend by 30% with Big Red Jelly

Buffalo’s Best Roofing and Concrete faced a fragmented brand identity and a reactive growth model. Their roofing and concrete divisions operated separately, which diluted their market presence and confused customers. Their website failed to convert traffic, and their ad spending was inconsistent. They partnered with Big Red Jelly to unify their brand and overhaul their digital strategy.

Big Red Jelly consolidated the client's two brands into one cohesive identity and executed a conversion-focused redesign of their WordPress website. The solution included integrating the FieldRoutes CRM for real-time lead capture and implementing a proactive, season-aware SEO and Google Ads strategy. This resulted in a 30% reduction in wasted ad spend, achieved 100% brand consistency, and earned them Page 1 search rankings before peak storm season.

Buffalo’s Best Roofing and Concrete