Case Study: Blue Unicorn achieves scalable growth with Big Red Jelly

Blue Unicorn boosts net sales 22.51% with Big Red Jelly

Blue Unicorn, a premium plant-based protein bar brand, faced a plateau in growth despite having retail distribution and a strong product. Their challenge, as addressed by vendor Big Red Jelly, included an unclear target audience, inconsistent messaging, and declining ad performance which prevented them from converting the right customers consistently.

Big Red Jelly implemented a comprehensive solution starting with brand strategy and audience refinement, followed by website optimization, a full-funnel strategy, paid media restructuring, and email marketing activation. This aligned approach resulted in a significant measurable impact: a Meta Ads ROAS of 8.03x, a 22.51% increase in net sales for the month, and the activation of their email channel which drove hundreds of new conversions.

Blue Unicorn