Case Study: IBT Merchants boosts ecommerce sales with Big Red Digital

IBT Merchants grows retail sales 3% in 6 months with Big Red Digital

IBT Merchants, a local independent builder’s merchant based in Scotland, needed a new e-commerce website to showcase and sell its products online. Their challenge was to find a proactive web partner to create a site with excellent imagery that was easy to use and could generate an uplift in retail sales. They selected Big Red Digital as their vendor for this project.

Big Red Digital designed and launched the e-commerce website on their own platform, providing IBT with full editing functionality. The solution included an extensive product suite, a news section, and later additions like a materials calculator. In the first six months, the website increased retail sales by 3%, surpassing expectations, and is on track to pay for itself in its first year while generating a significant ROI for IBT Merchants.

IBT Merchants