Case Study: Huli attracts 1,180 users with Big Red Digital

Huli attracts 1,180 users in 10 weeks with Big Red Digital

Huli, a company founded by cycling enthusiasts Steve Owens and Chris Lowe, faced the challenge of launching and building a brand for their new route planning application. They needed to attract 400 testers to use and critique their service over a six-month period. To achieve this, they partnered with Big Red Digital for a comprehensive digital marketing campaign.

Big Red Digital implemented a multi-channel strategy that included a social media campaign, a highly successful PPC campaign across Google, Twitter, Facebook, and Instagram, and on-site SEO work. This approach resulted in attracting 1,180 users, which was 295% ahead of the target. The PPC campaign achieved an average conversion rate of 10.94%, and the efforts drove nearly 9,000 users to the website, providing Huli with valuable feedback and a strong foundation for future growth.

Huli