Case Study: Salamander builds support for its INTOG bid with BIG Partnership

Salamander wins INTOG bid with BIG Partnership, securing 34 media hits and 8,880,610 opportunities to see

BIG Partnership was hired to support Salamander, a proposed floating wind project, ahead of its critical Innovation and Targeted Oil & Gas (INTOG) leasing round bid. The challenge was to raise awareness and build stakeholder momentum for this stepping-stone renewable energy development in Scotland.

The solution involved a targeted public relations and media strategy. BIG Partnership managed stakeholder consultations, secured broadcast interviews, and generated trade press coverage to highlight the project's benefits. This support contributed to Salamander's successful INTOG bid in March 2023. Results included 34 media hits and over 8.8 million global opportunities to see the campaign messaging.

Salamander