Case Study: Rock Face wins attention and awards with BIG Partnership

Rock Face wins a PR Moment Award with BIG Partnership

Rock Face, a men's care challenger brand, partnered with BIG Partnership for a campaign to win attention and establish its presence. The challenge was to effectively promote the brand's message that smelling good is a man's most attractive trait.

BIG Partnership developed and executed the 'She Nose Best' campaign, which put women at the center of the story. The solution included a high-energy brand activation in Manchester fronted by a celebrity couple, backed by survey data and professional insight. The campaign generated significant media coverage and social buzz for Rock Face, and it won a PR Moment Award.

Rock Face