Case Study: Loganair boosts engagement, conversions and revenue with BIG Partnership

LoganAir boosts conversions 13% with BIG Partnership

Loganair, the UK's largest regional airline, partnered with BIG Partnership to refresh its website and boost online sales. The challenge was to improve the user experience to reduce drop-offs during the booking process and enhance the airline's digital presence.

BIG Partnership redesigned the website with a focus on user experience, simplifying navigation and creating a smoother booking journey. The new site is fully responsive, ensuring a seamless experience on mobile devices while maintaining Loganair's distinctive brand identity. As a result of the solution implemented by BIG Partnership, the airline saw a 9% increase in engaged users, a 13% increase in conversions, and a 14% increase in revenue.

LoganAir