Case Study: Booking.com boosts LGBTQ+ travel inclusion with BIG Partnership

Booking.com boosts Travel Proud searches 27% with BIG Partnership

Booking.com sought to enhance inclusivity for the LGBTQ+ community through its Travel Proud programme. To support this initiative and its sponsorship of Manchester Pride, the company partnered with BIG Partnership to launch a bold awareness campaign.

BIG Partnership created a campaign featuring a Mancunian road trip and live event with notable personalities Freddie Flintoff and Tayce. This solution generated over 120 pieces of coverage and a social reach of 7 million. The campaign was highly successful, driving a 27% uplift in searches for 'travel proud' properties on Booking.com.

Booking.com