Case Study: Sunnyside Music Festival refreshes its brand with Big Orange Planet

Sunnyside Music Festival refreshes 2021 branding with Big Orange Planet in one year

Sunnyside Music Festival, a large-scale annual music event, engaged Big Orange Planet to provide refreshed branding during the challenging circumstances of 2021. The festival required a new logo and its implementation across various materials to maintain its identity for that year's event.

Big Orange Planet delivered a vibrant and lifelike rooster logo, which was then applied to posters, t-shirts, a stage backdrop, beer mugs, and other merchandise. The solution was highly successful, with the client providing positive feedback on the design's application across apparel and the stage. Furthermore, the artwork created by Big Orange Planet's Creative Director won an annual competition and was selected for the festival's official 2021 merchandise.

Sunnyside Music Festival