Case Study: Visionworks boosts local visibility and in-store visits with Big Leap

Visionworks boosts local visibility 77% with Big Leap

Visionworks, a multi-location consumer products company, faced the challenge of converting online engagement into actual in-store visits for its brick-and-mortar stores. They partnered with the vendor Big Leap for SEO, content creation, and content optimization services to address this hurdle and improve their local search visibility.

Big Leap implemented a localized content marketing strategy, creating over 300 geo-targeted pieces and optimizing existing content to target specific keyword groups. This solution drove a 77% increase in Map Pack rankings, a 7.9 million increase in impressions to local pages, and a 430K increase in clicks. These efforts successfully made the organic search channel one of the top drivers for in-store visits.

Visionworks