Case Study: Paystand achieves a 52.46% increase in conversions with Big Leap

Paystand increases conversions by 52.46% with Big Leap

Paystand, an innovator in fintech and B2B payment processing, faced the challenge of low brand recognition and significant gaps in their content funnel, which hindered their lead generation efforts. To address this, they partnered with the vendor Big Leap to improve their content marketing strategy and establish themselves as industry thought leaders.

Big Leap implemented a customized content strategy, beginning with a style guide and audit. Their solution focused on creating high-quality, long-form content like ebooks and whitepapers to speak directly to Paystand's niche audience. This approach drove a 52.46% increase in conversions in just four months, generating 290 new ebook leads with a 5.36% conversion rate and significantly bolstering Paystand's industry authority.

Paystand