Case Study: Elite OPS achieves a 45.99% conversion rate increase with Big Leap

Elite OPS boosts conversions by 45.99% with Big Leap

Elite OPS, a B2B fulfillment company specializing in packaging and kitting services, faced a challenge with low conversion rates on its high-traffic webpages. The company also needed to gain visibility for a new location in Atlanta, Georgia. Elite OPS approached their vendor, Big Leap, for assistance with a robust conversion rate optimization (CRO) strategy and an updated keyword plan.

Big Leap implemented a data-driven strategy that included refining keyword targets with a focus on local SEO for Atlanta and Utah. They also conducted an extensive CRO audit, personalizing web copy, tweaking CTAs, and using high-quality images to build trust. This solution led to a 45.99% increase in homepage conversion rates and a 478-position increase in keyword rankings, including first-page rankings for location-based terms.

Elite OPS