Case Study: Shakey’s Pizza revitalizes sales and brand relevance with Big Imagination Group

Shakey’s Pizza revitalizes a 70-year legacy with Big Imagination Group

Shakey's Pizza, a long-standing American restaurant chain, faced declining relevance and sales, risking obsolescence. The Big Imagination Group (BIG) was retained to revitalize the brand and bolster sales across its corporate and franchise stores.

BIG implemented a fully integrated brand overhaul to leverage Shakey's multi-generational nostalgia and pop-cultural status. The solution re-imagined the experience for a modern era while honoring its legacy, aiming to secure the brand's future. The Big Imagination Group's work successfully repositioned Shakey’s Pizza to propel its legacy of food, family, and fun for new generations.

Shakey’s Pizza