Case Study: National Civil Rights Museum extends its reach and inspires social action with Big Imagination Group

National Civil rights Museum - Customer Case Study

The National Civil Rights Museum wanted to extend its story and educational reach beyond the historic Lorraine Motel and connect with new audiences in a compelling way. Big Imagination Group (BIG) helped support that goal using a newly created short documentary focused on the civil rights struggles leading up to Dr. Martin Luther King Jr.’s assassination.

BIG staged a VIP screening in Los Angeles and invited Hollywood influencers, civil rights icons, and modern social justice activists. The event, which included a Q&A with notable attendees such as Tim Robbins, Ben Harper, Cuba Gooding Jr., Janeane Garofalo, and Henry Rollins, created an evening of entertainment, education, and inspiration for social action.

National Civil Rights Museum