Case Study: Malibu Family Wines achieves a unified wine brand identity with Big Imagination Group

Malibu Family Wines - Customer Case Study

Malibu Family Wines, a leading vintner in the Pacific Coast area of Los Angeles, needed Big Imagination Group to help unify multiple wine brands, increase retail sales, and position the company as synonymous with the emerging local wine region. The challenge was to create a cohesive identity that could support both existing and future wine brands.

Big Imagination Group developed a structured brand architecture that reflected the beauty of the region while leaving room for expansion across new and existing labels. The solution has been successful, helping Malibu Family Wines gain distribution in local stores within a national grocery chain and at a premier national boutique hotel chain.

Malibu Family Wines