Case Study: California State University expands college access statewide with Big Imagination Group

California State University - Customer Case Study

California State University, the nation’s largest four-year system, needed a way to expand college access to high school students in underserved, ethnically diverse neighborhoods. Big Imagination Group (BIG) supported the effort with the All Access Road to College tour, helping create a high-visibility outreach campaign that brought college information directly to students and counselors.

Big Imagination Group created, managed, and executed a 3-week, 15-stop statewide tour in just 12 weeks, centered around the 40-foot All Access Express tour bus with computer stations and interactive meeting areas. The campaign reached more than 3,000 students and 10,000 high school and college counselors and generated millions of media impressions across print, broadcast, and online channels.

California State University