Case Study: Mayo Clinic launches GeneGuide™ and boosts website traffic with Big Idea Advertising

Mayo Clinic boosts website traffic 26% with Big Idea Advertising

Mayo Clinic sought to launch its GeneGuide™ consumer genetic testing product against established competition. Big Idea Advertising was engaged to develop a go-to-market strategy that would differentiate the offering by leveraging Mayo Clinic's reputation for trusted expertise and data privacy.

Big Idea Advertising created a research-backed strategy encompassing branding, packaging, a companion app, and an integrated media plan. This approach led to significant improvements, including a 32% decrease in cost per acquisition and a 26% increase in website traffic for the launch.

Mayo Clinic