Case Study: American Arbitration Association achieves 33% revenue growth with Big Idea Advertising

American Arbitration Association boosts revenue 33% with Big Idea Advertising

The American Arbitration Association (AAA) faced declining case filings and an outdated brand perception in the evolving dispute resolution market. To address this, they partnered with Big Idea Advertising for a comprehensive brand revitalization and digital marketing strategy.

Big Idea Advertising repositioned AAA as a modern brand by implementing a highly-digital strategy. This included revamping media with digital and programmatic advertising, radio, podcasts, and search, while also establishing optimized social channels and a bold new visual identity. The results were significant, with a 33% increase in revenue—the highest in over 90 years—along with a 253% increase in LinkedIn followers and an 81% rise in LinkedIn ad engagements.

American Arbitration Association