Case Study: Pei Wei Restaurants boosts social media engagement with Big Hype Marketing & PR

Pei Wei Restaurants grows Instagram to 16K followers in one year with Big Hype Marketing & PR

Pei Wei Restaurants, a nationwide Pan-Asian fast-casual chain, faced the challenge of reinventing its social media strategy to reach a younger, trendier audience while maintaining its traditional family values. They engaged Big Hype Marketing & PR to redesign their social media identity and overhaul their digital presence.

Big Hype Marketing implemented a comprehensive strategy that included monthly photoshoots, collaboration with celebrity chef Jet Tila, platform-specific content for Instagram, Facebook, and Twitter, and influencer events. The solution successfully transformed the brand's online persona. As a result, Big Hype Marketing grew Pei Wei's Instagram followers from 12,000 to over 16,000 organically in one year, increased Instagram engagement by 107%, and boosted Twitter engagement by 132%.

Pei Wei Restaurants