Case Study: Two Trees boosts Domino Park’s discoverability with Big Human’s SEO, UX/UI, and web development

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Preview of the Two Trees Case Study

Two Trees launches Domino Park site in 2024 with Big Human

Two Trees, a family-owned real estate management company, partnered with Big Human to refine the website for their Domino Park property. The challenge was to increase the park's online discoverability, promote its amenities and new expansion, and effectively showcase nearby Two Trees residential properties.

Big Human implemented a holistic strategy that included integrated SEO best practices, a nature-inspired UX/UI redesign, and the development of a custom CMS on Sanity. The solution featured an interactive map, event calendar, and weather integration to improve the user experience. The new website successfully launched, providing a more cohesive way to engage visitors and making it easier for them to discover the revitalized New York City landmark.


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