Case Study: TodayTix Group achieves a clearer brand story and wider audience reach with Big Human

TodayTix Group reaches 20,000 partners with Big Human

TodayTix Group, a global eCommerce leader for cultural experiences, needed a new corporate website to match the dynamism of its brand and effectively communicate its complex suite of products and services to its distinct audiences of distributors and producers. They tasked the vendor, Big Human, with this challenge, which required a solution encompassing strategy, copywriting, and UX/UI design to create a cohesive brand story.

Big Human approached the project through collaborative strategy and a flexible, integrated process between their design and copywriting teams. They developed a new sitemap, created a unique visual direction to differentiate TodayTix Group from its sub-brands, and built an engaging website with animated elements. The solution included a scalable design system and content structured for SEO. As a result, TodayTix Group's updated website now allows them to accurately tell their story and expand their reach to a wider audience.

TodayTix Group