Case Study: TD Ameritrade drives digital innovation with Big Human

TD Ameritrade boosts mobile users 21% and 41% with Big Human

TD Ameritrade, a well-known brokerage firm, faced the challenge of modernizing its brand and products to serve a diverse range of investors across different devices and global markets. They engaged Big Human, initially for a brand refresh, which quickly expanded into a broader partnership to drive innovation and solve complex problems across their digital platforms.

Big Human implemented a comprehensive solution that included a thorough brand identity redesign, the development of a detailed design system, and the reinvention of key mobile applications like TD Ameritrade Mobile and thinkorswim. Their work accommodated cultural differences for global audiences and translated the desktop experience seamlessly to mobile and tablet devices for both iOS and Android. As a result of these efforts, Big Human helped increase TD Ameritrade's average mobile monthly users by 21% and daily users by 41%, and secured the firm a spot on Barron's list of Best Online Brokers for 2017.

TD Ameritrade