Case Study: Snap Inc streamlines news publishing with Big Human's content templates

Snap Inc designs 23 content templates with Big Human

Snap Inc came to Big Human in early 2022 with a challenge to streamline the publishing flow for its news partners on the Snapchat discover feed. The media company needed content templates to help automate the process for news organizations, addressing a common industry problem of limited human resources and the pressure to produce timely content for a key demographic.

The Big Human team conducted research and produced 23 bespoke templates across five distinct design styles. This solution allowed Snap Inc to keep up with evolving social media requirements by providing a catalyst for increased speed, helping news partners get information into the public's hands more quickly.

Snap Inc