Case Study: Shift4Shop launches a high-traffic Inspiration4 campaign site with Big Human

Shift4Shop launches Inspiration4 with Big Human, driving 15,000 new customers and 200,000 visitors per hour

Shift4Shop, a turnkey eCommerce solution provider, partnered with vendor Big Human to launch a high-visibility campaign for its new brand and a charity initiative. The challenge was to design and develop a website for the historic Inspiration4 space mission that could handle a massive surge of traffic from a Super Bowl ad, while providing an intuitive experience for contest entries and donation tracking.

Big Human designed and developed a bold, responsive website for Inspiration4.com and reskinned the existing Shift4Shop site. The solution utilized a static build and robust hosting to ensure stability. The result was a highly successful launch with the Inspiration4 site handling 200,000 visitors per hour during the Super Bowl with no downtime. This effort drove 15,000 new customers to Shift4Shop and helped raise over $13 million for St. Jude Children's Research Hospital.

Shift4Shop