Case Study: Rockefeller Center drives digital growth and ticketing innovation with Big Human

Rockefeller Center boosts organic search traffic 230% with Big Human

Rockefeller Center, an iconic NYC landmark, needed to modernize its digital presence to create a seamless, unified experience for both online visitors and in-person guests. They partnered with Big Human for a comprehensive solution encompassing strategy, content, SEO, UX/UI design, and web development to reframe their identity and support growth.

Big Human revamped the online Center Magazine and newsletter, implemented a robust SEO strategy, and redesigned the ticketing system to allow multi-item purchases. The results were significant, including a 230% increase in organic search traffic and a 154.8% rise in magazine traffic from 2022 to 2024, alongside award-winning recognition for their content and sustained revenue growth from the optimized ticketing experience.

Rockefeller Center