Case Study: Latitude modernizes Lumiere’s brand and UX with Big Human

Latitude evolves Lumiere’s UI/UX and brand with Big Human across 2022–2024

Latitude, a company providing an AI-powered video learning platform called Lumiere, partnered with Big Human to establish a unified brand identity and evolve its visual elements and video-centric user experience. The challenge was to create a cohesive and immersive brand that reflected the platform's data-driven insights and its connection to the film and video world.

Big Human designed a new brand identity inspired by cinema, introducing a new eclipse logo, a dynamic color system, and a tailored typography. They built a highly interactive website using the Svelte framework and improved the platform's UX with intuitive navigation and multiple homepage states. The solution successfully modernized the brand to reflect its growth, resulting in an engaging and accessible experience for users. Big Human continues to collaborate with Latitude on ongoing updates.

Latitude