Case Study: Klättermusen Experiences launches a premium adventure brand with Big Human

Klättermusen Experiences grows to 3,500 Instagram followers with Big Human

Klättermusen Experiences, a new adventure travel arm of the iconic Swedish outdoor brand Klättermusen, needed to build a comprehensive marketing foundation to launch its new venture from the ground up. The challenge was to translate the brand's 50-year legacy of sustainability and craftsmanship into a premium travel offering and connect with an audience of conscious travelers. They partnered with the vendor Big Human for research, strategy, growth marketing, content, and social media services.

Big Human developed and executed a full go-to-market strategy, creating the brand's messaging, content systems, and operational workflows. The solution focused on authentic storytelling that highlighted sustainability and immersive Nordic adventures. As a result, Klättermusen Experiences organically grew to over 3,500 Instagram followers and 2,000 email subscribers, with email campaigns achieving a 52.5% open rate, well above industry benchmarks. The successful launch included sold-out inaugural trips and significant press coverage in outlets like National Geographic, establishing a strong foothold in the adventure travel space.

Klättermusen Experiences