Case Study: Fastly achieves a competitive edge with Big Human’s rebrand and website refresh

Fastly launches a reimagined website in 2023 with Big Human

Fastly, a leading edge cloud computing company, approached Big Human for a rebrand and website refresh in 2022. Their challenge was to modernize their enterprise identity to gain a competitive edge while retaining their recognizable logo, core brand color, and approachable personality.

Big Human implemented a comprehensive solution involving research, strategy, and UX/UI design. They created a dynamic, multi-dimensional color system and modernized the typography and visual assets to help Fastly stand out. The reimagined website featured a streamlined architecture, interactive elements, and a componentized design for flexibility. The new Fastly.com, launched in November 2023, provided a consistent and fluid digital experience for users.

Fastly